The Ethical Consumer's
GREEN BOOK
A Guide for CA Cannabis Patients & Enthusiasts
Our homage to the ancestors who helped countless others travel difficult, but necessary roads. Our hope is that you are guided to those GREEN spaces that make you feel most included.
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1st Edition: July 2023 (CA)
Sacramento, CA: Cal Canna Awards: 5k+ distribution
2nd Edition: November 2023 (CA/NV)
Las Vegas, NV: MJ Biz Con: 8K+ distribution
3rd Edition: July 2024 (CA State Fair)
CA Retailers and Community Partner locations: 5k+ distribution
4th Edition: December 2024 (13th Annual MJ BizCon)
Official Partner of MJ BizCon Dec 3-6, 2024 (7.5K distribution)
5th Edition: March 2025 (Hall of Flowers)
Official Partner of HOF Ventura (3k distribution)
6th Edition: July 2025 (CA State Fair + Cannabis Awards)
Official SHOW GUIDE for the Awards & Experience
7th Edition: December 2025 (MJ BIZ)
Official SHOW GUIDE for MJ BIz
NEXT STOPS
8th Edition: July 2026 (CA State Fair + Cannabis Awards)
Official SHOW GUIDE for the Awards & Experience
9th Edition: December 2026 (MJ BIZ)
Official Publication Partner
What's in the EC Green Book?
Brand Ads
Cannabis brands and all those adjacent can and should place an ad in the Ethical Consumer's Green Book. Reach your exact B2B market at our distribution locations as well as the most curious and elevated consumers. Every EC Green Book is made available digitally in the weeks following physical distribution.
Community Resources
Just like our namesake, the EC Green Book is designed to be a resource for an underserved community. Cannabis patients and enthusiasts deserve access to a comprehensive list of the places, products and especially... services that are available to them, And resources that they can accessed time and time again.
Business Listings
Patients & Enthusiasts always carry their EC Green Book with because every edition includes a relevant business directory that includes location, contact info and ownership details that aim to bring compassion, inclusion & planet friendly awareness to the table, Supporting our friends is easy with the ECGB key system.
Education & Storytelling
The original Negro Motorist Green Book was curated to help Black Americans move safely across the nation from point A to point B.
But thanks to men like Victor Green, today we have the privilege of pushing the envelope even further around Cannabis legalization & social impact via thoughtful, editorial content.
